A Single Tweet Can Cause A lot of Damage (via HighTalk)

An agency PR pro takes a look at a recent gaff by a Kenneth Cole exec on Twitter. It is an example of how a small message can have big – and negative- impact.

A Single Tweet Can Cause A lot of Damage We want companies to freely use social media. We demand honesty, transparency and authenticity from them on those channels. And then punish them accordingly when they do so. The latest example of this great social hypocrisy happened to Kenneth Cole, the chairman and chief creative officer of a shoe company of the … Read More

via HighTalk

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About cmiller237

Digital Strategist, Social Media Enthusiast, Photographer.
This entry was posted in Social Media and tagged , . Bookmark the permalink.

One Response to A Single Tweet Can Cause A lot of Damage (via HighTalk)

  1. gfsnell3 says:

    Thank you for the call-out, C. Miller. I appreciate it.

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