Sometimes it seems all the world is abuzz about Twitter. Television, websites and other media mention it continually. (If you are still unclear why you and your organization should engage in social media, see my previous post on Targeting Your Social Media Efforts.)
For those who haven’t yet jumped into tweeting and those who want to expand their use of Twitter, questions remain. Bear with me as I explain for the Noobs.
What is Twitter? It’s a social network that produces an information stream of short bursts of content (and links). By scanning this conversation, you see real-time news, information and insights from people you know and those you don’t know. Messages are limited to 140 characters or less. (This is changing – as a TweetDeck service now allows for longer Tweets, but that’s another story.)
Chiefly, you might be asking where do I go from here? Here’s four steps to get you started. Continue reading