Here’s an amusing anecdote about the Red Cross and a Tweet sent in error. Someone meant to tweet from a personal account, but accidentally sent from the main @redcross account instead. The Red Cross blog explains how the group cleared … Continue reading →
Sometimes it seems all the world is abuzz about Twitter. Television, websites and other media mention it continually. (If you are still unclear why you and your organization should engage in social media, see my previous post on Targeting Your … Continue reading →
An agency PR pro takes a look at a recent gaff by a Kenneth Cole exec on Twitter. It is an example of how a small message can have big – and negative- impact.
Found this great presentation from a children’s hospital in Dayton. Great overview, including statistics on usage of social media, and examples with screenshots of how the hospital used it. Enjoy!
In today’s busy world and with small nonprofit staff, you really don’t want to create an online presence and then not keep it updated. Fresh, relevant content is the key to audience engagement AND search engine optimization. (SEO) And even … Continue reading →
Because most non-profit orgs and small business people have a limited personnel, and even more limited time for communications or web tasks, it is important to narrow and target your social media (SM) outreach. You might take a look at … Continue reading →